The AI Precipice by Cathy Coby and Cindy Gordon book cover

Standing at the Edge of Innovation

Navigate the high-stakes world of Artificial Intelligence with confidence.

The AI Precipice provides a pragmatic framework for business leaders to balance rapid AI innovation with robust safety and governance.

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Balancing Innovation and Safety

We are at an AI precipice—a moment where leadership choices will determine whether AI delivers lasting value or unintended harm.

Rather than fuelling fear or complacency, AI Precipice equips executives with clear frameworks to make confident, informed decisions about AI strategy, governance, and adoption. The book shows how organisations can move forward decisively—maximising AI’s benefits while embedding the safeguards needed to build trust, resilience, and sustainable impact.

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The AI Precipice is a must-read for leaders who want to understand enough about AI to prioritise its usage for innovation and value creation, including the required investments in refreshing existing governance, processes, and safeguards. Executives can use the book as a guide to embed ethics and drive trust every step of the way, from investment to divestment of their AI portfolio.

Don TapscottBest-selling author of 18 books, most recently You to the Power of Two: Redefining Human Potential in the Age of Identic AI
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As advances in AI continue to dramatically lower the cost of prediction, the core challenge for leaders shifts from technology and software to decision-making and risk management. The AI Precipice addresses this by replacing hype with a Six-Step AI Blueprint and a leadership approach based on high-impact, automated controls, providing executives with a vital roadmap to balance innovation with the rigorous governance needed for long-term value.

Ajay AgrawalProfessor at the University of Toronto and author of Prediction Machines and Power & Prediction
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A robust pragmatic guide to governing AI at scale for executives and boards.

Susan DonizCIO and Chief Data Officer, The Walt Disney Company
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Strikes a rare balance between practical insight and strategic depth... a must-read for boardroom leaders.

Biren AgnihotriChief Technology Officer, EY Canada
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Cindy and Cathy lay out a thoughtful framework that will guide you in how to navigate the complexities of AI and make informed choices.

Sonia BaxendalePresident & CEO, Global Risk Institute in Financial Services (GRI)
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This inspiring book delivers practical guidance for advancing AI responsibly and tackling new challenges head-on, making it a valuable resource for anyone eager to explore the current landscape of AI.

Danielle CropEVP of Digital Strategy and Alliances, WNS and Former Chief Data Officer, AMEX
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Both the value and risks of AI are increasingly real. The AI Precipice is an excellent guide to achieving the value and managing the risks of this powerful technology.

Thomas H. DavenportDistinguished Professor, Babson College and Research Fellow, MIT Initiative on the Digital Economy
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A remarkable book that deepens AI awareness, strengthens literacy, and builds trust. An essential resource for those advancing their expertise in governance, leadership and technology

Tony GaffneySpecial Advisor to the Chair and Former CEO, Vector AI Institute

The AI Precipice is divided into three critical sections for leaders who want to embrace AI boldly, without losing control. It shows how to move forward with confidence—maximising opportunity while responsibly managing risk.

1

The Courage Needed for Balanced AI

Redefine your relationship with machines and establish "Responsible AI by Design" from day one. Learn to demystify the magic of AI and battle adversarial attacks.
2

Roadmap to Achieving Responsible AI

A practical blueprint for aligning corporate profit with purpose. This section provides strategies for data-driven monitoring, cost-efficient controls, and future-proofing through scenario planning.
3

Utopia or Dystopia?

The Future of AI. A forward-looking vision of 2035. Learn how to build a utopian future for sectors like finance, government, healthcare, and telecom, while taking active steps to avoid dystopian pitfalls.

Do you...

  • Approve AI investments without a clear view of where real value will come from
  • Rely on policies, ethics statements, or vendor promises to manage AI risk
  • Assume humans are still “in control,” even as systems act with increasing autonomy
  • Struggle to explain AI decisions, risks, or controls to your board or regulators

Now imagine...

  • AI initiatives explicitly tied to strategic outcomes and measurable returns
  • Governance designed into AI systems—not bolted on after deployment
  • Humans positioned where judgment matters most, supported by smart automation
  • Clear, defensible oversight that builds confidence with stakeholders

The gap between these two realities is not technology—it’s leadership.

This is the difference between experimenting with AI—and leading it.

Stay Ahead of the Precipice

The future isn’t approaching—it’s already here.  Secure your copy of The AI Precipice today and arm yourself with the governance frameworks, risk strategies, and leadership insights required to thrive in the human-machine era.

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Use code AiPrec26 for 30% off. Expires July 15.

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